Sales 3.0 Labs Code of Ethics and Mission

Our Commitment to Ethical AI in B2B Sales

• Unbiased Research: We conduct independent, objective research on AI utilization in B2B sales, free from commercial influence or vendor favoritism, ensuring our assessments serve the broader industry interest rather than specific stakeholder agendas.
• Ethical AI Certification Standards: Through our B2B AIE (AI Ethical Certified) program, we establish and maintain rigorous standards that guide organizations in selecting, building, implementing, and utilizing AI solutions that respect human dignity, privacy, and fair business practices.
• Transparent Quality Assessment: Our Ethical Quality Index (EQI) provides a clear, measurable framework for evaluating B2B AI sales solutions, offering stakeholders reliable guidance on the ethical integrity and quality of available technologies.
• Non-Profit Commitment: We operate as a mission-driven organization that generates zero profit, ensuring our research, certifications, and recommendations remain untainted by financial incentives or commercial pressures.
• Cost-Transparent Operations: All fees collected are strictly limited to covering essential research and certification costs, with complete financial transparency maintained through public reporting of our operational expenses.
• Anti-Pay-to-Play Guarantee: Our certification and rating processes are merit-based exclusively, with no pathway for vendors or organizations to influence outcomes through financial contributions or preferential arrangements.
• Public Accountability: We publish a comprehensive array of periodic reports detailing our research findings, operations, certification processes, and organizational activities, ensuring full transparency to the industry we serve.
• Stakeholder Protection: We prioritize the interests of B2B sales professionals, their organizations, and end customers by promoting AI solutions that enhance rather than exploit human relationships and decision-making processes.
• Continuous Improvement Standards: Our certification and assessment criteria evolve through ongoing research and industry feedback, ensuring our standards remain relevant and effective as AI technologies and ethical understanding advance.
• Industry Education Mission: We are committed to raising awareness and understanding of ethical AI practices in B2B sales through research publication, educational resources, and thought leadership that benefits the entire sales ecosystem.

AIE Certified is the B2B Global Standard for AI Ethics, Transparency, and Human Centric Approach. It confirms an organization’s commitment to continual improvement of standards for the ethical development and use of AI in B2B sales. 

Benefits include:

• Enhanced Customer Satisfaction
• Improved Quality Management
• Better Decision-Making Process
• Helps build a Continual Improvement Culture
• Aids in Regulatory Compliance
• Risk Management
• Global Recognition
• Competitive Advantage in Market and Revenue Growth

• Transparency
• Data Privacy & Consent
• Bias & Fairness
• Humanity focused
• Customer-Centric Design

The process typically takes 30 days or less, depending on the company's solutions and current AI governance infrastructure. The certification lasts for 1 year and can be re-certified annually.

The current certification process (which includes all needed calls/meets, data collection, analysis, improvement suggestions, and AIE packet) costs $995. 100% of this goes to Sales 3.0 Labs' research programs and continuing efforts to elevate the ethics of AI use and the professionalism of B2B selling.

• One year use of AIE Certified Badge for all your marketing materials and website(s)
• Inclusion on the Sales 3.0 Labs AIE Certified directory
• Inclusion on the Selling Power AIE Certified online listing
• Company description included in the annual AI edition of Selling Power digital magazine
• Inclusion on the Sales 3.0 AIE solution directory
• Company Spotlight included in the AI4Sales newsletter
• Inclusion in the Sales 3.0 Labs AI Project